Medica

In Düsseldorf, at one of the world’s largest events dedicated to medical technology, we worked on the creation of the 𝗰𝗼𝗹𝗹𝗲𝘁𝘁𝗶𝘃𝗮 𝗶𝘁𝗮𝗹𝗶𝗮𝗻𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝘇𝗮𝘁𝗮 𝗱𝗮 𝗜𝗖𝗘 (Italian collective organized by ICE), the Agency for the promotion abroad and internationalization of Italian companies.

We set up a space that brought together several Italian companies within the fair, designed to give visibility to our country’s production system in a top-level international context.

A complex project, where every detail — structures, graphics, and spatial organization — contributed to building a strong and recognizable image of Italy at the fair.